Company Overview

CIRCL is a commission-free platform to enable contactless food and beverage ordering – including dine-in, takeout, delivery, and curbside pickup.

When fully deployed, CIRCL improves service levels and table turnover while replacing 2/3 of waiters, the POS system, all cashiers, all marketing, all delivery apps, all phone orders, all sales bookkeeping, all cash handling and pilferage, and drive-thrus.

CIRCL integrates QR + Web + Facebook + Instagram ordering into a single platform.  We’re unique in that customers usually take only 10 seconds to order.

FoodTrail is an upcoming solution to automate social media.  FoodTrail is the first time a single platform integrates all customer touch points — marketing, ordering, payment, feedback, loyalty, and social media referrals.  After ordering, customers can snap and share on social media within seconds.  Friends and followers can then swipe on these posts to create a personal food map.  This generates organic referral marketing.

CIRCL was founded in 2017 by the former head of global e-commerce and innovation for Visa in San Francisco.  It is backed by 18 strategic investors from the US, Asia Pacific, and Europe, including entities from Visa, Gaw Capital, Nezu Asia, and NTUitive.