Our Story: Simplifying Complexity
Eating out hasn’t changed for thousands of years, nor has operating an F&B. It is the most common business on earth that has yet to be digitized. 85% are small businesses. Each one is different. No technology has ever been both simple and powerful enough for all of them. Nobody has been able to use technology to connect the consumer experience to F&B operations in a delightful manner.
We took on this challenge over three years ago in Silicon Valley. We assembled a team that led global innovation at Visa in San Francisco, directed e-commerce at American Express in New York, launched over a dozen startups in Silicon Valley, drove innovation at Keppel in Houston, and helped start Alipay in China. We tested hundreds of approaches, invented new technologies, and filed multiple patents. In stealth mode, we geeked ourselves out getting 1001 things right in order to delight your customers.